The most comprehensive landing page guide in the business.
This multimedia learning experience features six chapters, over 30,000 words, and a mixture of videos, infographics, guides, podcast episodes, and more—all designed to deliver you a comprehensive and unparalleled landing page education—and all for free.
Whether you're a marketing veteran in need of new strategies and a good refresher, or you're just getting started marketing with landing pages—you're in the right place.
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What is a landing page?
Let’s start at the very beginning. In this chapter, we’ll settle on our landing page definition, discuss main types of landing pages, and some common characteristics that most landing pages share. This chapter will get you started thinking about what your landing pages can accomplish, with plenty of resources to help you do it.
From the uses you know of to some that you don’t, we’ll cover what businesses and marketers are doing with landing pages today. Included here are many best practices and suggestions for how to get the highest ROI out of the landing pages you create, while exploring the variety of ways they can contribute to your business.
In this chapter, we demystify the process of writing the copy and designing the layout for your landing pages. Whether you identify as a copywriter or designer, or feel completely inept in both facets, we’ve got you covered with tons of step-by-step advice and resources that will help you become a star at both.
Once you’ve created the landing page of your dreams, the party isn’t over. In this chapter, we’ll discuss some common conversion rate optimization strategies and speak in layman's terms about what it really means to test your landing pages. Leave the science and math at home, and we’ll talk common sense strategies for better conversion rates.
You can design and create the best net in the ocean, but if you’re not near the fish, you’ll never catch a thing. The same goes for your landing pages. If your landing page doesn’t have traffic, it doesn’t have leads. And no leads, means no sales. We’ll discuss no-nonsense methods you can use to day to get more, and better, eyes on your pages.
Once you’ve got a system working, and leads coming into your pipeline, it’s common to wonder what’s next. We’ll take you beyond the world of landing pages in this chapter, and discuss some common marketing automation tactics, to give you ideas of what you can do with your growing business.
This guide is brought to you by the fine folks at Optinizer. We’re the number one landing page consultancy in the world — over 4,000 marketers trust our expertise every day to grow their businesses!
Do I have to read this whole thing?
Of course not! We created a comprehensive resource to be valuable for beginners and marketing veterans alike. Whether you need tips, tricks, or a refresher, hop into any part of this guide that’s valuable to you.
Can I download this guide and read it later?
We’re glad you asked! You sure can. Just click this link right here, and enter your email address. As soon as the PDF version of this course is complete, we’ll email you the guide so you can download it, print it, share it with coworkers, and read it at your leisure.
Can I start building landing pages right now?
By all means! In fact, we’d love that. Check out this page to get started right away. As you read The Ultimate Guide to Landing Pages, you can build your own pages with the information you learn.
Ready to Get Started?
Optinizer is the number one landing page consultancy in the world. With over 4,000 customers, and billions of visits to the landing pages that've been built by our clients, we've learned a lot about lead generation and growing small business—and we're excited to share that knowledge with you.